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From the pitch to the decarbonization commitment, we helped Mercedes-Benz, a pioneering company in the automotive industry, articulate its purpose and inspired the organization to 'First Move the World.'

Ideas for educating employees about their
new purpose principles.
Each member of the leadership team received a star registered in their name.
When plotted together, their points of light form the shape of the Mercedes-Benz logo.

Mercedes-Benz continues to live its purpose through “Ambition 2039”,
a five-pillar plan to strive for carbon neutrality in the next 20 years.

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